‘The Kerala Story,’ a controversial film made on a budget of Rs 15 crore, has garnered positive audience reactions and amassed close to Rs 68 crore in just six days. Despite being banned in West Bengal, industry experts predict that it will easily surpass the Rs 100 crore mark, making it a remarkable success.
Despite its low budget, minimal promotion, and the absence of A-list stars, ‘The Kerala Story’ has drawn comparisons to the hit film ‘The Kashmir Files.’ The latter, released on a similar budget, raked in Rs 252 crore domestically and an additional Rs 90 crore overseas. The positive buzz around ‘The Kerala Story’ further fuels its prospects.
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While controversial themes don’t always guarantee success, ‘The Kerala Story’ benefits from the curiosity factor, attracting audiences who are keen to explore its subject matter. With the film receiving a ban in West Bengal but gaining tax-free status in states like Madhya Pradesh and Uttar Pradesh, a surge in audience turnout is expected. Early indicators suggest ‘The Kerala Story’ is well on its way to achieving box office success.
Trade analysts emphasize that a film’s success ultimately hinges on its content, as demonstrated by past releases like ‘Bombay,’ ‘Bandit Queen,’ and ‘Parzania.’ While controversy may attract initial attention, the film’s ability to engage and resonate with audiences will determine its long-term success. However, given the strong audience response and early box office figures, ‘The Kerala Story’ appears poised for a triumphant run.
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